Jim McCormick of Shell, famed precision driver Rhys Millen and Mopar’s Top Fuel driver Leah Pritchett will be on the Shell “Pioneering Performance” Live Stage from 5:40PM-6:40PM on Tuesday, October 31st
Chevron, the descendant of Standard, has strategically maintained one Standard gas station in each of its 16 states of operation, ensuring the storied name remains a legally active trademark to this day.
Standard Oil isn’t a familiar brand to many modern U.S. consumers. John Rockefeller’s petroleum giant was split up by the Supreme Court back in 1911, and by the 1950s each of the 34 regional “Baby Standards” had adopted new brand names and abandoned their claim on the original Standard trademark.
In fact, at the one in Bellevue the Standard name appears only on the signage, and the Chevron name appears everywhere else including on the gas pumps.
Three supermajor companies now own the rights to the Standard name in the United States: ExxonMobil, Chevron Corp., and BP.